How to Design Patterns: Step 13 - Marketing Your Crochet & Knit Patterns Without Feeling Salesy

Marketing your patterns can feel super overwhelming, or like you have to sell, sell, sell all the time. But it doesn’t have to be that way! The secret? Marketing is really just sharing your love for your patterns in a way that feels natural and fun.

If you want to grow your business without feeling like a pushy salesperson, here’s some down-to-earth advice to help you build your brand, connect with your community, and get your patterns into more hands, all while keeping it real and sustainable.

🎨 Build a Recognizable Brand

Consistency is key. Use the same colors, logo, photo styles, and formatting across your patterns and socials so customers instantly know it’s you. When people recognize your style, it builds trust and makes your shop feel professional and welcoming.

📱 Use Social Media to Build Community, Not Just Likes

Think of your socials as a way to connect with other fiber artists and customers, not just chase likes and follows. Share stories, ask questions, and show behind-the-scenes moments. People want to feel seen and part of your journey, not just sold to.

📸 Post About Your Patterns Regularly (But Keep It Chill)

Don’t just post at launch! Sprinkle pattern posts organically through your feed and stories like sharing detailed stitch shots, work-in-progress videos, or cozy shots of finished items. Keep your audience reminded without being pushy.

🎥 Harness the Power of Video

Video content (especially quick, snappy reels) gets way better reach. Show close-ups of stitches, fast-forward your making process, or do reveal videos that keep viewers hooked. It’s fun, engaging, and helps your patterns get noticed.

💬 Engage With Your Audience

Reply to comments, chat in DMs, and use Instagram story polls or questions to make followers feel part of your community. When you engage, people stick around and want to support you.

🤝 Collaborate with Testers

Your testers aren’t just pattern helpers, they’re pattern promoters! When testers share their finished makes, it’s a win-win. Encourage them to post and tag you so their followers see your designs too.

📧 Grow Your Email List Slowly

Your email list is gold! It’s a direct line to your most interested fans. Send a newsletter on release day with a friendly note and pattern link. Start small and grow it bit by bit. It’s one of the best ways to boost sales without hassle.

📌 Use Pinterest for Discovery

Turn your pattern photos into pins linked to your shop or website. Pinterest is a powerful search engine for fiber artists and crafters hunting for new projects.

🚀 Launch Strategy

• Before testing: Tease sneak peeks to build excitement

• During testing & release: Post lots of reels and photos

• After release: Keep momentum going with organic, casual posts

  
  

This steady flow keeps your audience engaged without burnout.

💖 Live in Your Patterns

Wear, use, and love your own designs openly. Share your authentic passion! People can tell when you really believe in your work, and it naturally draws them in.

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Marketing doesn’t have to be stressful or complicated. Pick one or two strategies from this list to try this week, and focus on showing up consistently in a way that feels good to you. Be honest, be yourself, and watch your community grow!✨

Do you have any questions about marketing your patterns? Drop them in the comments! ⬇️