How to Design Patterns: Step 12 - Where to List Your Crochet & Knit Patterns
- Hunter Mae
- Jul 15
- 4 min read
So you’ve written a pattern, taken great photos, and now it’s time to list it. But where? There are a lot of platforms out there for pattern listings, and they each come with their own pros, cons, and fees.
In this post, I’ll walk you through the most popular platforms for listing your patterns, what makes each one unique, and my personal recommendation for getting started. Plus, I’ll share what to include in your listing descriptions so your pattern is ready to shine ✨
📍 Where Can You List Patterns?
Here's a breakdown of the most common platforms for crochet and knit pattern designers:
Your Own Website (Wix example)
✅ Full control over branding
✅ Build your customer list & email marketing
✅ Can monetize with ads over time
⚠ Requires setup & ongoing maintenance
💸 Cost: $16–30/month for Wix, plus payment processing fees
If you’re serious about building a business, then your own website is a long-term win. You get full creative control and can start growing your own audience instead of relying on someone else’s platform.
✅ Great search + filtering (especially for garment designs)
✅ Trusted by many in the fiber community
⚠ Limited customization
⚠ Some people no longer use it
💸 Cost: Free until you hit $30/month in sales, then 3.5% fee
Ravelry is the most professional, pattern-focused platform and a great place to start. It helps people find your patterns based on yarn weight, size, skill level, and more.
✅ Built-in traffic (great for discovery)
✅ Reaches casual buyers who aren’t on Ravelry
⚠ High fees
⚠ Buyers often don’t read the listing details
⚠ Bad reviews affect your visibility
💸 Cost: 6.5% transaction fee + $0.20 per listing + payment processing fees
Etsy isn’t my favorite, but it does bring in more eyes. Just be prepared to deal with messages from buyers who didn’t fully read the description or who are brand-new to digital patterns.
✅ Interactive patterns with clean UI
✅ Beginner-friendly experience
⚠ Smaller audience
⚠ You can’t upload a traditional PDF
💸 Cost: 4% + payment processing fees
Ribblr is great if you want a more interactive experience for customers. It's still growing, but it's user-friendly and fun to explore!
✅ Great for small digital shops, tips from customers, and casual support
✅ Super easy setup
⚠ Not searchable like Etsy or Ravelry
⚠ No built-in audience looking for patterns
💸 Cost: 5% service fee + payment processing
Kofi is great for building a casual shop alongside your main platforms, especially if you're active on social media.
✅ Connects yarn & pattern buyers in one place
✅ International reach
✅ Easily transfer Ravelry patterns
⚠ Interface is a bit clunky
⚠ High fees & little customization
💸 Cost: 5% monthly + 4% per sale + $0.35 per pattern sold
If you want more visibility, LoveCrafts can be a good addition. Especially if you use Ravelry already, because you can easily transfer the pattern over. Just know it’s a bit awkward to use and lacks flexibility.
🧾 What Should Be in Your Pattern Listing?
Every good pattern listing needs the essentials. Here’s what I always include:
What it is (cardigan, blanket, etc.)
Sizing info
Materials (hooks/needles, yarn, etc.)
Gauge
Skill level
What’s included (PDF, photo tutorial, video, etc.)
I always start with a paragraph that’s fun, descriptive, and SEO-friendly — and then follow with bullet points for quick reading.
🧶 Example Listing Description
The Prismatic Cardigan Looking to add a pop of color and texture to your wardrobe? Look no further than The Prismatic Cardigan! This oversized knit cardigan is a true work of art, featuring a stunning array of hues and textures thanks to the combination of knit and purl stitches. Whether you go for a rainbow of colors or something more subtle, this statement piece is sure to turn heads and keep you cozy. So why settle for a boring cardigan when you can have a prismatic masterpiece that’s as fun and unique as you are? SIZES Cropped, standard, or long length available Measurements are before ease calculation XS – 28-30” bust S – 32-34” bust M – 36-38” bust L – 40-42” bust XL – 44-46” bust 2X – 48-50” bust 3X – 52-54” bust 4X – 56-58” bust 5X – 60-62” bust EASE +5”/12.7cm ease on the body and +3”/7.6cm ease on the sleeves. This is made to be oversized. DIFFICULTY Advanced beginner/intermediate MATERIALS 6mm knitting needles 5.5mm DPNs KnitPicks Upcycle Alpaca Blend Worsted Yardage/Meterage table can be found below A - Celeste (SKU: 29685) B - Turquoise (SKU: 29687) C - Lapis (SKU: 29727) D - Azul (SKU: 29726) E - Night Sky (SKU: 29684) F - Storm (SKU: 29710) G - Fog (SKU: 29708) Ribbing - Graphite (SKU: 29716) 1”/25mm Buttons (however many you’d like) Scissors Tapestry Needle Stitch holders (x2) Stitch Marker GAUGE 20 stitches x 16 rows = 4" x 4"/10 cm x 10 cm in Stockinette Stitch Share your finished work by tagging #PrismaticCardigan and @mae.crochets. YARDAGE XS S M L XL 2X 3X 4X 5X Cropped A - F yards 92 100 110 126 133 146 158 171 171 Cropped G yards 176 192 211 243 256 281 303 328 329 Cropped Ribbing yards 90 95 100 108 112 116 120 127 131 Standard A - F yards 114 126 143 157 168 193 208 224 229 Standard G yards 220 242 275 301 324 370 399 431 439 Standard Ribbing yards 108 113 121 125 130 138 142 149 153 Long A - F yards 143 163 179 196 218 239 258 286 295 Long G yards 274 313 344 376 418 459 496 550 566 Long Ribbing yards 130 138 142 146 155 159 164 174 178
🛠 My Listing Strategy
I personally list every pattern on all platforms except Ribblr if the pattern isn’t compatible (like Mae to Measure). If you’re just starting out, though, I recommend starting with:
Ravelry – for search visibility
Your own website – for long-term brand building
This combo gives you professionalism, control, and credibility right out of the gate, without relying only on social platforms.
There’s no perfect platform, just the ones that make sense for you right now. Start small, stay consistent, and don’t stress about being on every platform at once. Just make sure your patterns are easy to find, easy to understand, and easy to buy!✨
Do you have any questions about listing your patterns? Drop them in the comments! ⬇️
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