How to Design Patterns: Step 11 - Pattern Listing Photos

Let's be real: photos sell patterns. No matter how gorgeous your design is, if the listing photos are dark, blurry, or don’t show the full garment, people will scroll right past it. Your customers want to see exactly what they’re buying, so clear, styled, and detailed photos are a must.

In this post, I’m walking you through how to take great pattern photos, which ones are most important, and why tester photos can be a game-changer in your listings.

🌞 What Makes a Photo “Good”?

It doesn’t have to be anything fancy; it just has to be clear.

• Use natural lighting whenever you can (think golden hour or indirect sunlight). Face the sun, but don't stand directly in it (think shade).

• Keep backgrounds simple and not distracting

• Take natural-looking photos that show how the item would look in real life

• Show details clearly! Customers want to zoom in and get a feel for the stitchwork.

• Use your back camera on your phone for the best quality.

  
  

Remember: people are purchasing your design. Make it easy for them to say yes.

📱 How I Take My Photos

I use my iPhone with a magnetic tripod. I also use the app LensBuddy, which takes photos for you on a timer. That way, I’m not relying on someone else (which honestly just makes me more awkward and uncomfortable😂).

☕ Posing Tips & Styling

Don’t overthink it! Keep it casual and fun:

• Hold a coffee cup or prop

• Sit down naturally

• Walk toward or away from the camera

• Show the vibe of the design, not just the stitches

  
  

I also lightly brighten my photos, but I try not to over-edit. You want the colors and textures to stay true to the real thing.

🧾 Photos Every Listing Should Include

Here’s a must-have list for your listing photos:

• Full front view

• Back view (don’t skip this, SO many people forget it!)

• Flat lay (if applicable)

• Close-up of stitch details

• Modeled photos (show the fit!)

  
  

I usually include 3–4 photos of my own, and then as many tester photos as the platform allows. The more visual info you can give, the better.

👯‍♀️ Why Tester Photos Matter

Tester photos are gold! They show:

• The pattern in different sizes, colors, and bodies

• Real-world examples of people wearing your design

• A more authentic, relatable look that customers love

  
  

I don’t stress about what testers send. I just pick the best ones they provide and roll with it. Over time, you get to know who will likely give solid photos and prioritize those testers.

💬 A Note for the Camera-Shy

Worried about taking photos of yourself? I get it. It takes practice! My tip: take pictures by yourself. No audience, no pressure. Pose in a way that highlights the make, not just you. You’re modeling your pattern, not yourself.

The more you practice, the more comfortable it’ll feel. And the more natural your photos will look!

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Your listing photos are your pattern’s first impression, so you need to make them count. Great photos build trust, show off your hard work, and ultimately help your pattern sell. You don’t need a fancy camera or expensive setup, just good light, a little practice, and the confidence to show off your makes.

Do you have any questions about pattern listing photos? Drop them in the comments! ⬇️